1 – Your company environment


This is the first of the tools you are going to use to understand the environment in which your company will compete. In addition, you will define what are the changes and innovation that you will find in the market and that are directly related to offer, competition and demand. it will help you identify positive and negative trends of different kinds. Identifying and understanding them will make a big difference in your future ability to influence whether they eventually become threats or opportunities.



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